Bras
To help you establish the correct bra size we have put together the following step by step instructions. Nothing compares to being measured by a professional bra expert but our aim is to help guide you to the correct size.
The support of a bra comes for the wings & back and this what the number relates to, the inch measurement around your body. To get this correct wrap a tape measure around your body, just under the bust line keeping it as straight as possible, the tape should be held tight to the body. Whatever number you measure will give you the back measurement i.e. 30, 32, 34 etc. If you measure between sizes then you should move up, not down. For example if you measure 31" then you should select a 32" bra.
In order to establish the correct cup size you need to measure your body around the fullest part of your bust. Try to keep the tape as straight as possible and again the tape should be tight but not uncomfortably so. The difference between the first measure and the second measurement identifies the correct cup size. Please use the below chart to determine the correct cup size.

Helpful Hint! - If you are buying a bra as a gift and do not know the correct bra size we suggest that, if possible, you take a peek in the lucky recipients lingerie drawer to check what size is normally worn.
Knickers & Suspender Belts
When selecting knickers, thongs or suspender belts you should select the size you would normally comfortably select in clothing, shirts, jeans etc.
Our lingerie is designed to be seductive and sexy so if perhaps you are unsure whether to go smaller or larger then we recommend you opt for the larger size - we are however always happy to change garments if you have selected the wrong size, please see our returns policy for further information on exchanges.
Seduction Apparel
As with our knickers, thongs & suspender belts our Seduction Apparel pieces are sized based on UK dress sizes. Please use the following chart to establish the correct size for you.
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LINGERIE & SEDUCTION APPAREL SIZING CHART
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|---|---|---|---|---|---|---|
| COUNTRY | XS | S | M | L | XL | |
| ITALY | 40 | 42 | 44 | 46 | 48 | |
| UK | 8 | 10 | 12 | 14 | 16 | |
| US | 4 | 6 | 8 | 10 | 12 | |
| FRANCE | 36 | 38 | 40 | 42 | 44 | |
| JAPAN | 7 | 9 | 11 | 13 | 15 | |
| DENMARK | 34 | 36 | 38 | 40 | 42 | |



